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WBP Equip

Designing digital tools for the built environment

Logo

Digital Product Design

UI/UX

GEO

Website Design

App Design

WBP Equip is developing a new generation of technology-led tools for the built environment, combining industry expertise with AI and machine learning.

We are working alongside WBP Equip to build the foundations of their digital product ecosystem — from logo and website through to digital product design and applications across desktop and iOS.

The Challenge

Making complex technology feel simple

WBP Equip is developing tools that bring together the built environment and emerging technology.

Our role is to translate that complexity into a clear, intuitive and modern digital experience.

The brand needs to feel credible within a professional industry, while the digital products need to feel simple to use, scalable and ready for what comes next.

We are creating the visual and digital foundations for a growing ecosystem of built environment tools.

Phase One

Building the digital foundations

Phase One of the project is now complete.

We have created the WBP Equip logo, website and initial digital product designs, establishing the core visual and UX direction for the business.

The website introduces the WBP Equip proposition, while the product design establishes a consistent interface across desktop and iOS.

Together, these elements create the foundation for the next stage of development.

Digital Product Design

Designing tools, not just interfaces

Digital product design sits at the centre of the WBP Equip project.

We are designing the user experience and interface for WBP Equip’s applications across desktop and iOS, creating a consistent design language across platforms.

Our approach focuses on making complex functionality easier to navigate, using considered user journeys, intuitive interfaces and a scalable UI system.

The system is being built with future applications in mind, allowing new built environment tools to be developed within the same visual and UX framework.

UI/UX

Creating a system that can scale

We are working across the UI/UX process, translating product requirements into practical digital experiences.

From user flows and information architecture through to interface design and interaction, we are designing around how people will actually use the tools.

Rather than designing each application in isolation, we are creating a connected system that can grow alongside WBP Equip.

One design language. Multiple digital tools.

AI

Exploring what’s next

WBP Equip is also our first project working directly within the AI space.

Alongside designing digital products for an AI-focused business, we are exploring how AI can influence the way we approach design, creativity and marketing.

We are incorporating AI tools into elements of our own creative and design processes, using them to support exploration, development and efficiency while keeping human thinking at the centre of the work.

The project is giving us the opportunity to work at the intersection of AI, UX and digital product design.

What’s Next

Continuing to build

Phase One may be complete, but the project is ongoing.

We are continuing to work with WBP Equip on further applications, digital products and UI/UX design as the product ecosystem develops.

Each new tool is being designed to work as part of the wider WBP Equip system, creating consistency across the growing product portfolio.

When WBP Equip is ready to launch, we will also be supporting the brand through its marketing — bringing together the product, brand, digital experience and go-to-market activity.

The Partnership

More than a one-off project

Our relationship with WBP Equip is evolving alongside the business.

From establishing the initial brand and digital foundations to designing new applications and preparing the business for launch, we are working as an ongoing creative and digital partner.

Phase One complete. The next phase is already underway.